Yahoo! en Español and People en Español Launch "Bello 51" in Search of the Most Beautiful Person
January 25, 2012
SUNNYVALE, Calif. --
Yahoo! Inc. (NASDAQ:YHOO) and People en Español launched the fifth
to discover a previously unknown Hispanic beauty who will
be featured in People en Español's "50 Más Bellos" (50 Most Beautiful)
issue. The Bello 51 consumer contest provides Yahoo! en Español users
with the opportunity to submit their photos and vote for the most
beautiful, with one lucky winner receiving the title of People en
Español's "51st Most Beautiful" person. http://www.51bello.com
Consumers can submit photos on 51bello.com
to nominate themselves or someone they think would make a good candidate
for Bello 51. The contest runs until February 23 and the top 25
finalists will be announced the following day. Consumers will then be
able to view, comment, and vote on their favorite Bello 51 finalists.
The winner will be unveiled on March 23 on Yahoo! en Español.
The "Bello 51" winner will receive a complete makeover; a professional
photo shoot; VIP access to People en Español's 50 Más Bellos celebrity
gala in New York (including an appearance on the star-studded red
carpet); a feature on Yahoo! en Español's website; and inclusion in the
50 Más Bellos issue of People en Español. As if that's not enough, the
winner will also receive transportation and lodging for the NYC
celebrity event, as well as $5,000.
"Bello 51 is a wonderful opportunity for our users to become famous and
have the chance to appear in front of millions of online Yahoo! users
and alongside the 50 most beautiful Hispanic celebrities," said Javier
Garcia, general manager of Yahoo!'s U.S. Hispanic business. "As the
premier digital media company, Yahoo! delivers premium digital
experiences to more than 75% of the U.S. Latino audience every month1.
By partnering with People en Español, we're creating a powerful program
to engage and connect with young bi-cultural Latinos at a national
Designed to creatively engage young, bilingual, and bicultural
Hispanics, Bello 51 offers marketers seamless brand integration. This
year's sponsors are Maybelline New York, Garnier, and 7UP. Maybelline
New York and Garnier have participated in Bello 51 since inception, and
will be the exclusive sponsor of Bello Style, a feature beginning in
March where readers can use a rating scale to determine the wardrobe
that the winner wears during the Bello event.
"This annual contest commands a high level of user engagement and it's
something our readers look forward to all year long," said Monique
Manso, publisher of People en Español. "Along with Yahoo! en Español and
our partners Maybelline New York, Garnier, and 7UP, we are able to
deliver a first-class experience that benefits all of our audiences and
"7UP, through the Bello 51 franchise, supports consumers in their quest
to be the 51st Mas Bello and is proud to celebrate what makes Latinos
unique. This property is refreshing, just like 7UP," said Olivia Vela,
director of multicultural marketing for Dr Pepper Snapple Group.
People en Español‘s signature "50 Most Beautiful" issue brings together
the 50 most popular Hispanic celebrities in TV, film, and music. The
Bello 51 search provides a unique opportunity for a non-celebrity to be
featured in this glam-packed issue.
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating
deeply personal digital experiences that keep more than half a billion
people connected to what matters most to them, across devices and around
the globe. And Yahoo!'s unique combination of Science + Art + Scale
connects advertisers to the consumers who build their businesses. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit
the pressroom (pressroom.yahoo.com
or the company's blog, Yodel Anecdotal (yodel.yahoo.com
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of their
About People en Español:
PEOPLE en Español was launched in 1996 as a special issue, and today has
become the top-selling Hispanic magazine in the United States. Published
11 times a year, PEOPLE en Español's guaranteed circulation is 540,000
and reaches over six million readers every month with its editorial mix
of Hispanic and popular entertainment, fashion and beauty trends, and
compelling human-interest stories. PEOPLE en Español delivers original
editorial content that captures the values, contributions and impact of
today's Hispanics in the U.S. PEOPLE en Español celebrated its 15th
anniversary in 2011 For daily news, photos, exclusive behind-the-scenes
video and celebrity scoops, visit www.PeopleEnEspanol.com
1 comScore, December 2011
Source: Yahoo! Inc.
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