Yahoo! Makes Comedy Serious Business With Premiere of New Comedy Channel Shows Featuring Seth Morris, Mike O'Brien, Ken Marino and More
March 05, 2012
Yahoo! Screen now home to new slate of premium original comedy Web
SUNNYVALE, Calif. --
Yahoo! Inc. (NASDAQ:YHOO), the premier digital media company, today
debuts a variety of original comedy Web shows from a collaborative
effort between Yahoo! and top-tier production partners. The new shows
include "First Dates With Toby Harris" featuring Seth Morris (Funny or
Die); "Sketchy" ( Electus/Principato-Young Entertainment ), and "7 Minutes
in Heaven" with "Saturday Night Live"
(Broadway Video). The slate of comedy shows also includes an existing
Yahoo! Studios original show, "Odd News," Yahoo! News' weekly wrap-up on
the strangest stories from around the globe, hosted by comedian Greg
Proops. All the new comedy shows will live on Yahoo! Screen (http://screen.yahoo.com
Yahoo!'s new online video destination.
In the coming weeks, Yahoo! will debut additional comedy shows including
"Hackerazzi" ( David Morgasen ) and "Burning Love" (Paramount Pictures/Red
Hour), which features an impressive lineup of celebrity talent and
spoofs popular reality television dating shows.
With more than one billion streams to date of original comedy
programming, Yahoo! is already the top online destination for comedy.
The comedy channel on Yahoo! Screen was officially launched with the
live broadcast of "CrazyStupidPolitics: Bill Maher Live From Silicon
Valley," the first free online stand-up comedy broadcast. The Yahoo!
Comedy Channel also features licensed content from top comedy content
"Yahoo! is already the leader in original storytelling online, with nine
out of the top ten shows on the web and provocative, groundbreaking
projects like Tom Hanks' ‘Electric City,'" said Mickie Rosen, SVP Yahoo!
Media Network. "Following the success we saw with our slate of
programming for women, we're excited to work with comedy powerhouses
like Funny or Die, Broadway Video, Paramount Pictures/Red Hour,
Electus/Principato Young Entertainment, David Morgasen and others to
continue innovating on our slate programming approach."
"Yahoo!'s continued efforts to push forward the creativity and
originality of premium online content elevates the entire digital
entertainment space," said Drew Buckley, COO and head of Digital for
Electus. "We are incredibly proud to launch our new comedy show
‘Sketchy' with Yahoo! as they are at the forefront of original
programming on the Web."
"We are excited to showcase "First Dates" on the Yahoo! Comedy Channel,"
said Dick Glover, CEO of Funny Or Die. "It's a great series that will
resonate well with the Yahoo! audience, and Seth particularly loves the
idea of continuing with the series until he, or rather Toby Harris,
succeeds in getting to a ‘second' date."
"Yes, that would be nice, but until that day comes, it is fortunate for
Toby (and yes, let's face it, for me too), that there are many single
girls in Los Angeles," said Seth Morris, star of "First Dates With Toby
Re-Imagined Creative Canvas for Advertisers
Similar to the successful female-targeted slate of programming Yahoo!
debuted in October 2011, the Yahoo! Comedy Channel offers marketers a
significant opportunity to align their brand with premium content and a
"Share of Voice" opportunity to buy against the entire slate of shows.
Yahoo!'s consumer insights inform the content creation process to help
ensure delivery of high-quality, premium digital video experiences to
the right audiences at meaningful scale.
The Yahoo! Comedy Channel already has top-tier brands signed on as
advertisers for the launch of the slate.
Yahoo!'s Success With Original Video
Consumer insights indicate that the desire for premium digital video is
greater than ever before. Yahoo! is in the strongest position to
capitalize on this growing market trend, with the most viewed portfolio
of original programming online. Yahoo!'s original programs reel in more
viewers than many other websites combined.
Yahoo! original video programming attracted over 35 million unique
visitors in December 2011. More Americans watched Yahoo! Studios video
programs than videos on Hulu.com for the thirteenth straight month in
Yahoo! had 20 of the top 25 most watched online Web series in December
2011 (comScore Custom Report).
Yahoo! Studios produces up to 30 original programs each month.
Yahoo!'s New Slate of Comedy Shows and Talent
Starring Seth Morris, created and directed by Elliot Dickerhoof,
produced by Anna Wenger. "First Dates With Toby Harris" is a series that
takes us on a journey of ill-fated first dates with the lovable
(sometimes deplorable) and always single Toby Harris. Set in Los
Angeles, each episode centers around a different woman and issue that
will leave the audience bickering about who was right and who was wrong,
and how they might have handled it better. Love him or hate him, a date
with Toby is a date you will always remember.
Episode length: approx 3-5 minutes
Total run of episodes: 12
"Burning Love" (Paramount Pictures/Red Hour), Coming Spring 2012
The scripted comedy series "Burning Love" spoofs popular reality dating
shows and features an impressive lineup of comedic actors from film and
television including Ken Marino, Malin Akerman, Kristen Bell, Michael
Ian Black, Ken Jeong, Adam Scott, Abigail Spencer, Natasha Leggero,
Ryan Hansen, June Diane Raphael, Noureen DeWulf, Kerri Kenney, Beth
Dover, and more. The show follows fireman Mark Orlando ( Ken Marino ) as
he searches for the perfect woman. Viewers get a front-row seat to the
champagne toasts, candles, heartbreak, bubble baths, chocolate,
choreography, hair extensions, roller skating, betrayal, spray-tans, and
rainbows in the most romantic, comedic Web series ever made.
"Sketchy" is a weekly video series featuring stand-alone, topical comedy
shorts written, directed, and starring some of the biggest names in
Episode length: approx. 3-5 minutes
Total run of episodes: 26
Host Mike O'Brien ("Saturday Night Live" writer) invites celebrities
into his closet for an intimate conversation.
Episode length: approx. 3-5 minutes
Total run of episodes: 10
"Odd News" is a weekly Web show, hosted by Greg Proops, that delights
and surprises viewers with the funniest, most bizarre, but absolutely
real news stories of the week. "Odd News" is consistently in the top ten
of the most watched shows online.
Episode length: approx. 3-5 minutes
Total run of episodes: 24
"Hackerazzi" ( David Morgasen ), Launching March 19, 2012
From David Morgasen, the director known for classic viral videos like
the "David Blaine Street Magic" spoofs and "Obama-McCain Dance-off", as
well as his work on "Jimmy Kimmel Live" comes "Hackerazzi." It's like
Wikileaks, except instead of classified government documents, it
features embarrassing celebrity videos, never meant for us to see. It's
the only place you can see hidden treasures like Mitt Romney busting a
move at a fundraiser, Prince William pulling a prank that goes horribly
wrong on Kate Middleton, or Donald Trump getting dissed by a parrot. All
this thanks to state-of-the-art digital effects.
Episode length: approx. 2-4 minutes
Total run of episodes: 14
Yahoo! is the premier digital media company, creating deeply personal
digital experiences that keep more than half a billion people connected
to what matters most to them, across devices and around the globe. And
Yahoo!'s unique combination of Science + Art + Scale connects
advertisers to the consumers who build their businesses. Yahoo! is
headquartered in Sunnyvale, California. For more information, visit the
or the company's blog, Yodel Anecdotal (yodel.yahoo.com
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All
other names are trademarks and/or registered trademarks of their
This press release (including without limitation the quotations)
contains forward-looking statements that involve risks and uncertainties
concerning Yahoo!'s strategic and operational plans for the Yahoo!
Comedy Channel, as well as Yahoo!'s expectations regarding the demand
for online video and its ability to capitalize on that demand, the
Yahoo! Comedy Channel's audience and programming, and related
collaborative efforts and marketer opportunities. Actual results may
differ materially from expectations and those described in this press
release. The potential risks and uncertainties include, among others,
the possibility that expectations regarding the demand for online video
and Yahoo!'s ability to successfully address that demand with the Yahoo!
Comedy Channel programs or its other offerings might prove incorrect,
the collaboration might prove less successful than expected, the debut
of new programs might be delayed or limited, and the anticipated
benefits to Yahoo! and opportunities for marketers might not be
realized. More information about potential factors that could affect
Yahoo!'s business and financial results is included under the captions,
"Risk Factors" and "Management's Discussion and Analysis of Financial
Condition and Results of Operations," in Yahoo!'s Annual Report on Form
10-K for the year ended December 31, 2011, which is on file with the SEC
and available at the SEC's website at www.sec.gov
Source: Yahoo! Inc.
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