Yahoo! Small Business Launches Advisor, a New Media Property With Personalized News, Advice, and Tools for Established and Aspiring Entrepreneurs
March 05, 2012
Site to feature exclusive tips from chef Ming Tsai of "Simply Ming"
and Dylan Lauren of Dylan's Candy Bar, among others
Political survey of small businesses across the country showcases
frustration of the small business community with majority of small
business owners saying they intend to be politically active this year
SUNNYVALE, Calif. --
Yahoo! Small Business today announced the launch of Yahoo!
Small Business Advisor, the newest online destination for
personalized entrepreneurial news, advice, and tools. In addition to
these features, Yahoo! Small Business Advisor launches with exclusive, personal
small-business tips from world-renowned chef Ming Tsai with
additional posts from various celebrity entrepreneurs to follow.
Yahoo! Small Business Advisor devotes an entire section to key political
issues facing the small- business community throughout the 2012 election
year. Featured in the launch is an exclusive Q&A
with Small Business Administrator Karen Mills, President Obama 's new
Cabinet appointee, along with results from Yahoo!'s second quarterly
small-business political survey.
Released today, the online
survey conducted by Yahoo! Small Business and Ipsos MediaCT
indicates that small-business owners across the country continue to be
frustrated with the status quo. A majority are planning to become
politically involved this election season, saying they will give time or
money to support political candidates in the upcoming elections, and
nearly one-third said business issues will take priority over family,
lifestyle, social, or geopolitical issues when they head to the polls in
November.
Additional findings show:
- The GOP presidential candidate that these small-business owners say will be best for supporting small-business issues is Mitt Romney, with 23 percent of respondents behind him; however, "none" is the choice of 20 percent surveyed and another 20 percent remain undecided.
- More than 70 percent of survey respondents — all owners or partial owners of U.S. businesses with 1-100 employees — claim that the stalled economy has had a negative impact on their business.
"We are thrilled to present our users with a destination that provides
them with the support they need in these complicated economic and
political times," said Tom Byun, vice president and general manager,
Yahoo! Small Business. "We are passionate about providing the
small-business community with the necessary counsel — whatever that
means to the individual — to help them achieve their entrepreneurial
dreams."
Also featured today is an interview with chef Ming Tsai, Emmy
award-winning host of the public television cooking show "Simply Ming"
and owner of Blue Ginger restaurant, offering his personal tips for
entrepreneurs and aspiring small-business owners. This kicks off a
broader series with Yahoo! Small Business Advisor spotlighting celebrity
small-business owners. Future small-business tips will be provided by
other celebrity entrepreneurs, including Dylan Lauren, CEO and Founder
of Dylan's Candy Bar.
Yahoo! Small Business Advisor will include original articles and videos
from Yahoo!'s own Small Business experts, while top-tier partners
including Entrepreneur, Inc. and Reuters contribute best-in-class
small-business news.
Yahoo! Small Business Advisor showcases some of Yahoo!'s patented
technologies and new features, including:
- Yahoo!'s Content Optimization Relevance Engine (C.O.R.E.) — also used by Yahoo! editorial programmers as a guide in Yahoo! homepage programming, which enables Advisor to learn what is interesting to users and surface those types of articles for easy navigation and content discovery
- Yahoo! Social Bar highlights the business news a user's personal social network is reading and talking about
- Yahoo!'s Livestand iPad app provides "anytime, anywhere" access to Advisor content, which includes small-business articles, videos, blogs, and Twitter feeds
- Yahoo! Answers allows users to tap the wisdom of the community to answer pressing small-business questions
Released in beta in late 2011, Yahoo! Small Business Advisor aggregates
the best of Yahoo! original articles plus content from leading business
publishers, while leveraging Yahoo! technology to deliver personalized
information to both aspiring and established business owners. Testifying
to audience enthusiasm, the site reached 4 million page views just three
months into beta.
About Yahoo! Small Business
For more than a decade, Yahoo! Small Business has helped millions of
businesses get online and grow their presence on the Internet. Whether
you hope to start a side business or are currently running a
multi-million dollar venture, you can trust Yahoo!'s proven online
business experience, powerful yet easy-to-use solutions, and broad
community support to help your business succeed online. Learn more at: smallbusiness.yahoo.com.
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating
deeply personal digital experiences that keep more than half a billion
people connected to what matters most to them, across devices and around
the globe. And Yahoo!'s unique combination of Science + Art + Scale
connects advertisers to the consumers who build their businesses. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit
the pressroom (pressroom.yahoo.com)
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Follow us @YahooInc
Source: Yahoo!
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