Yahoo! News Launches 'Remake America,' an Unprecedented Docu-Series That Integrates Audience, News Coverage
March 08, 2012
Original video series chronicles the lives of six American families;
viewers offer their ideas and solutions for the issues facing Americans
today
SUNNYVALE, Calif. --
Yahoo! News, the #1 online news destination, today announced the launch
of "
Remake
America," a new weekly video series that follows the lives of
six real families as they strive to get back on track towards achieving
"the American dream." Yahoo! News is putting citizens at the forefront
of elections coverage by following the personal stories of real
Americans throughout the year and enabling citizens to propose solutions
to the challenges and opportunities facing our nation through social
channels and tools. The reality series will offer a lens, through the
eyes of real families, into the political issues at the forefront of the
2012 elections, including the impact of unemployment, healthcare,
veteran affairs, and the housing market.
Yahoo! News Remake America Family - John and Michelle (Photo: Erik Tanner )
"
Remake
America," an original Yahoo! series in collaboration with Trium,
aims to spark a national conversation among Yahoo!'s audience of more
than 170 million users in the United States1 around the
issues American families face every day. The series will offer the
Yahoo! community an opportunity to join the discussion by offering their
own solutions and guidance. Comments, personal stories, and anecdotes
can all be posted on the "Remake America" conversations page and America
will be able to follow these families through social media. During the
program, Yahoo! News and ABC News experts will work with the "Remake
America" families through specific situations, offering direct advice
and tips that will help them break through roadblocks and create
life-changing solutions.
"‘Remake America' is an important project that puts real faces and names
to issues Americans can relate to," said Robertson Barrett, VP of Yahoo!
News and Finance. "Yahoo! believes it is vital that the voices and lives
of Americans be heard in order to establish a lasting community and to
influence change."
"We're not sugar-coating the reality of the challenges that these
families, and so many others, are facing," said Jared Tobman, Executive
Producer of Trium. "Our goal is to use the incredible reach of Yahoo! to
help Americans come together to find real solutions?"
The series kicks off Thursday, March 8 by introducing viewers to John
and Michelle of Little Falls, NJ — a couple of nineteen years with three
children — who have found themselves near bankruptcy and debt due to job
loss. John received tough news in 2011 when he was laid off from the job
he loved helping disaster survivors through a non-profit. To make
matters worse, Michelle has hit in her career path, which could put an
additional strain on the family's finances. The episode explores this
families strain as they attempt to overcome economic challenges.
Experts from various fields will provide counsel to families throughout
"Remake America." The experts include [expanded bios at end of release]:
-
Tory Johnson, the workplace contributor committed to providing
career services, tools, and resources toward successful small business
ownership.
-
Farnoosh Torabi, the personal finance expert and author
dedicated to helping individuals and families take control of their
finances, save, pay down debt and live a more fulfilling, goal-driven
life.
-
Dr. Richard Besser, the veteran health and medical expert with
an expertise in public health
Following the first episode viewers will be introduced to the five
additional families, every Monday (starting March 19 ), in five-minute,
TV-quality Webisodes on Yahoo! News. Meet the "Remake America" families:
-
Bill
and Donna; Erin ( Calabash, NC ; Charleston, SC )
Bill
and Donna have always lived "the American dream," owning two homes,
traveling the world and providing for their three children. But all
that changed drastically when Bill suffered a stroke. After realizing
he could no longer work at the level he did, Bill decided to open his
own business which is now on the brink of collapse due to the economy.
Erin
G., Bill and Donna's daughter (and single mom of three-year-old
twins), has been struggling to keep her head above water. Erin was
facing foreclosure in the past year and has decided to take on a
roommate, another single mom with a 4 year old child, to help
supplement her mortgage payment.
-
Kyle
and Krystal ( Mt. Pleasant, MI )
Kyle and Krystal
are a young couple that has already survived more traumatic events
than most families experience in a lifetime. Kyle, now a wounded
veteran after losing his right hand, is facing a new chapter in his
life both as a father and in a currently undetermined career. Kyle and
Krystal's oldest child suffers from a rare genetic disorder, which
makes it difficult for them to work full time since they must provide
her with round-the-clock-care.
-
Leslie
( Phoenix, AZ )
Despite losing her job as a successful real
estate agent, Leslie tries to keep a "glass half full" mentality,
despite going on more than 100 job interviews with no result and
finding herself a victim of job scams. Facing major financial
difficulty, Leslie has been forced to live in her guest house while
renting out her main home.
-
Kirk
and LaTosha ( Houston, TX )
Kirk and LaTosha were a
two-income family until Kirk was laid off from his IT job, the family
was forced to drastically change its lifestyle. Now they're one
paycheck away from homelessness. Ironically, LaTosha, who works as a
government counselor connecting families with income assistance
programs, cannot utilize those programs because her family's income
still falls over the maximum amount to qualify for assistance.
-
José
and Starlight ( Austin, TX )
After moving across the
country for a law school program, Starlight became sick and lost her
scholarship. Without a strong credit score, she was not eligible for a
student loan and has been forced to withdraw from school. Following
numerous health concerns for both Starlight and her son, who has been
diagnosed with Aspergers syndrome, the family is on the brink of
homelessness with no income to pay for living expenses or health
insurance.
"Remake America" will also team up with U.S. charities to aid the six
families that appear on "Remake America" and others like them. Through
these charities, viewers will have an opportunity to find resources and
expert advice, as well as support other families in similar situations
across the U.S.
"Remake America" is a key part of Destination 2012, Yahoo! News'
ambitious yearlong elections program, which is engaging millions of
citizens in conversation about the political and economic issues facing
the nation. Yahoo! reaches nearly 90 percent of the nation's online
voting age adults each month — more than any other media company — and
Yahoo! users will ultimately help determine the outcome of the U.S.
elections. Having built a talented network of voices, including a DC
bureau team, Yahoo!'s first White House Correspondent, and adding the
analytical expertise of Yahoo! Labs through "The Signal," Yahoo! is
poised to be a key source for original reporting, dynamic video
programming, and shared opinions this election season. For more visit
http://news.yahoo.com/elections/remake-america/.
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating
deeply personal digital experiences that keep more than half a billion
people connected to what matters most to them, across devices and around
the globe. That's how we deliver your world, your way. And Yahoo!'s
unique combination of Science + Art + Scale connects advertisers to the
consumers who build their businesses. For more information, visit the
pressroom (
pressroom.yahoo.com)
or the company's blog, Yodel Anecdotal (
yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All
other names are trademarks and/or registered trademarks of their
respective owners.
About Trium Entertainment
Trium Entertainment is a new global independent production company
co-founded by a trio of successful media executives, Mark Koops, Jared
Tobman, and Eric Day, with an industry-leading track record across all
media platforms. Created in 2011, Trium Entertainment is currently
producing programming for traditional television networks and digital
platforms, and creating new business opportunities for advertisers and
distributors.
Addendum: Expert Biographies
-
Tory Johnson — Workplace contributor for ABC News and CEO and
founder of Women For Hire and Spark & Hustle, two organizations
providing career services for women and conferences for successful
small-business ownership. Johnson is a regular speaker at large
conferences, a contributing editor to SUCCESS magazine and the New
York Times bestselling author of Will Work From Home : Earn the Cash
Without the Commute. Her sixth book on launching a small business,
Spark & Hustle, will be published in June.
-
Farnoosh Torabi — Personal finance expert, author and speaker.
Farnoosh Torabi is a frequent financial contributor to "The Today
Show" and host of "Financially Fit" on Yahoo! Finance. She was the
resident money coach on SOAPnet's Bank of Mom & Dad, where she helped
young women pay down debt and regain their financial independence, as
well as the resident financial expert on TLC's Real Simple. Real Life,
where she taught busy moms and families to how to better manage their
finances. Torabi's work and advice has been featured in Real Simple,
Glamour, Marie Claire, Cosmopolitan, The New York Times, The Wall
Street Journal, and USA Today. She is the author of two books: You're
So Money : Live Rich Even When You're Not, and Psych Yourself Rich: Get
the Mindset & Discipline You Need to Build Your Financial Life.
-
Dr. Richard Besser — Senior health and medical editor for ABC
News, appearing regularly on " World News with Diane Sawyer," "Good
Morning America" and "Nightline." Besser was formerly the
director at the Centers for Disease Control (CDC), where he was
responsible for all of the CDC's public health emergency preparedness
and emergency response activities. Besser has authored and co-authored
hundreds of presentations, abstracts, chapters, editorials, and
publications. He has received many awards for his work in public
health and volunteer service including the Surgeon General's Medallion
for his leadership during the H1N1 response.
1 comScore
Source: Yahoo! Inc.
News Provided by Acquire Media