Yahoo! Announces Global Implementation of Do Not Track (DNT)
March 29, 2012
Yahoo! Among the First Large Online Providers to Provide Live, Global
DNT Support
WASHINGTON --
Yahoo! is pleased to announce the implementation of a Do Not Track (DNT)
header solution that will be accessible across Yahoo!'s global network
by early summer. Yahoo!'s DNT header solution has been in development
since last year and is in accordance with the Digital Advertising
Alliance's (DAA) principles. This site-wide DNT mechanism (to include
Yahoo! owned Right Media and interclick) will provide a simple step for
consumers to express their ad targeting preferences to Yahoo!.
Yahoo! has been a leader in the DNT discussion and has a proven history
of providing enhanced transparency and heightened control to its users.
This implementation continues our leadership in user privacy where
Yahoo! was among the first to launch an Ad
Interest Manager three years ago and the industry AdChoices
Icon program two years ago. With this new feature, Yahoo! continues its
leadership in privacy innovation while continuing to create the free
online services consumers demand that are made possible through
advertising.
We applaud Chairman Bono Mack for her leadership and thoughtful approach
to online privacy issues and her foresight to call a hearing on this
issue today. Yahoo! looks forward to continuing the dialogue with
policymakers to discuss commonsense solutions that protect user privacy
while maintaining the free Internet model. As an innovator in the online
space, Yahoo! will continue to be at the forefront of industry best
practices and self-regulatory initiatives. It is the best and quickest
way to introduce protections into the marketplace without sacrificing
innovation and value creation for consumers.
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating
deeply personal digital experiences that keep more than half a billion
people connected to what matters most to them, across devices and around
the globe. That's how we deliver your world, your way. And Yahoo!'s
unique combination of Science + Art + Scale connects advertisers to the
consumers who build their businesses. For more information, visit the
pressroom (pressroom.yahoo.com)
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All
other names are trademarks and/or registered trademarks of their
respective owners.
Source: Yahoo!
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