Yahoo! Strengthens Global Media and Marketing Teams with Key New Hires to Focus on Delivering Premium Consumer and Advertiser Experiences
June 27, 2012
Rich Cusick, John Buchanan and Scott Bushman Join Yahoo! to Expand
Global Reach and Presence Across the Yahoo! Network
SUNNYVALE, Calif. --
Yahoo! (NASDAQ: YHOO), the premier digital media company, today
announced three new executive hires to help expand and lead its global
media business and consumer marketing efforts. With more than 20 years
of digital media experience, Rich Cusick joins the company as vice
president of Entertainment and Women's Lifestyles. Cusick will drive the
vision and lead execution globally for Yahoo! Shine, Health, and
Entertainment properties (omg!, Movies, TV and Music). John Buchanan,
formerly vice president of global marketing at Electronic Arts, will
lead the consumer marketing team across the globe. To further build the
business in Canada, Latin America and for the U.S. Hispanic market,
Scott Bushman returns to Yahoo! to lead those efforts for the Media
Network.
"I am thrilled to welcome Rich, John and Scott to our expanding Yahoo!
team," said Mickie Rosen, senior vice president, Global Media &
Commerce, Yahoo!. "We are already leaders in nearly every category with
11 #1 positions globally, reaching 700 million users worldwide. We
continue to attract and invest in top digital media talent to grow our
businesses and deliver on our commitment to consumers, advertisers and
partners. I am confident that these executives will help build Yahoo!'s
position as the premier digital media company."
Rich Cusick most recently served as Interim GM of Chemistry.com (a
division of Match.com ),
GM of Swirl by Daily Candy, and SVP of Digital Media at Gemstar TV
Guide. Rich founded and grew Swirl into a multi-million dollar business
in its first year of operation. At Gemstar, Rich transformed TV Guide.com into
a leading entertainment destination and created TV Guide's mobile
division. Richard started his career in investment banking in the media
practices of Lehman Brothers and Bear Stearns.
John Buchanan brings his extensive background in senior marketing, sales
and executive management to Yahoo!. Most recently John was the Vice
President, Worldwide Marketing at Electronic Arts (EA), where he led the
marketing team responsible for marketing, advertising, strategic
planning, consumer insights, partnerships, communications for the Maxis
business division. Prior to that, he was the Vice President, Product
Marketing, Strategic Planning and Sales at Cranium, one of the world's
fastest growing independent gaming brands.
Scott Bushman has a strong executive background with more than fifteen
years experience in digital media, including four years with Yahoo!
(2004-2008). Most recently, Scott was senior vice president of digital
at Wasserman Media Group and vice president of business development,
content and programming at Metacafe. Scott also held senior leadership
roles at The Action Channel, Broadband Interactive Group and Walt Disney
Internet Group, where he created and founded EXPN.com, a digital action
sports extension of ESPN.
Cusick and Bushman will report to Mickie Rosen Senior Vice President,
Global Media & Commerce, Yahoo!. Buchanan, will report to Mollie
Spilman, Chief Marketing Officer of Yahoo!.
Ken Fuchs is moving into an expanded global role overseeing Yahoo!'s
Sports and Games media businesses including global oversight for product
development. Ken is also being charged with developing some new
opportunities coming soon for Yahoo!. In the meantime, Ken will continue
to build on Yahoo!'s successes in sports around the world, which has led
its category for 49 of the last 50 months in the US and reaches 100
million users a month on a global basis.
About Yahoo
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating
deeply personal digital experiences that keep more than half a billion
people connected to what matters most to them, across devices and around
the globe. And Yahoo!'s unique combination of Science + Art + Scale
connects advertisers to the consumers who build their businesses. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit
the pressroom (pressroom.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All
other names are trademarks and/or registered trademarks of their
respective owner.
Source: Yahoo! Inc.
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