Yahoo! en Español Announces "Madres De Hoy" for Latina Audience
September 20, 2012
Original Programming Features New Shows Casi Perfecta and
Café con Tacones
NEW YORK --
Yahoo! en Español launched "Madres de Hoy," a new site featuring
articles, blogs, videos and other original content for the ultimate
Latina mom. "Madres de Hoy" premiered two new video series this week,
comedy series Casi Perfecta and Latina talk show Café con
Tacones, available at http://es-us.mujer.yahoo.com/madres-de-hoy.
Casi Perfecta is a comedy series starring Sonia, a working mother
of two who struggles to balance her modern life with the traditional
mold of the perfect housewife. To top things off, her mother-in-law has
recently moved in and continually puts her skills as a mother and
housewife to the test. Casi Perfecta offers a light and funny
perspective on the challenges that many modern Latina moms face daily.
Café con Tacones presents a weekly shot of news, opinion and fun.
The show features four distinct personalities who share their unfiltered
and unapologetic views. Celebrities and experts will join the Latina
coffee klatch to add their perspective on the week's news and the
hottest topics of the day.
Hosts Carolina Buia (author of Latin Chic and former national
correspondent for Telemundo ), Carleth Keys (NY1 Noticias anchor) and
Yahoo!'s own Trina Bardusco will discuss everything from current events,
parenting, home décor, healthy living and other women's lifestyle topics
-- from a Latina woman's point of view. The first few episodes will
feature a star-studded guest list including Isolda Peguero,
award-winning national correspondent for Telemundo ; Denise Bidot, top
plus-size model; Latina comedian Sara Contreras ; Primer Impacto's
Nayeli Chavez ; and Flor de Maria Rivera, fashion blogger and contributor
to Cosmopolitan for Latinas.
"Madres de Hoy reaffirms Yahoo!'s commitment to providing the most
interesting and relevant experiences for our Hispanic audience," said
Javier Garcia, general manager of Yahoo!'s U.S. Hispanic business. "We
think the combination of a talk show, scripted comedy, and core Yahoo!
original content will connect with Latina moms by bringing them the
information they want in a new, entertaining and engaging way."
Casi Perfecta and Café con Tacones are the latest
additions to several original series produced by Yahoo! for Yahoo! en
Español. Other original series include La
Banda Ram, an engaging regional Mexican music channel; Cook
‘n' Rock, offering innovative recipes and tips for contemporary
Latinos; and De
Moda, which promotes fashion, beauty and style for Hispanic
women.
Already a destination for nearly 22 million Latinos per month, Yahoo!
aims to connect users with the information and experiences that are most
important to them. Yahoo! en Español provides advertisers with
unparalleled opportunity to create unique and compelling campaigns that
engage a targeted, multi-cultural audience with scale.
About Yahoo!
Yahoo! is focused on creating deeply personal digital experiences that
keep more than half a billion people connected to what matters most to
them, across devices and around the globe. Yahoo!'s unique combination
of Science + Art + Scale connects advertisers to the consumers who build
their businesses. Yahoo! is headquartered in Sunnyvale, California. For
more information, visit the pressroom (pressroom.yahoo.net)
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Source: Yahoo! Inc.
News Provided by Acquire Media
