Yahoo! Sports, NBC Sports Group Team Up for News, Fantasy, and Video Coverage of Sporting Events
December 09, 2012
SUNNYVALE, Calif. & NEW YORK --
Yahoo! (NASDAQ: YHOO) and the NBC Sports Group today announced a content
and promotional deal combining Yahoo! Sports' original reporting
expertise, coverage of big events, Rivals' college content and popular
fantasy sports products with NBC Sports Group's growing digital assets,
and significant television promotion and integration. This alliance of
two of the most trusted brands in sports will become the daily habit of
fans looking for an all-star lineup of digital and on-air experiences.
While Yahoo! Sports and the NBC Sports Group will continue to maintain
separate sites and editorial control of their respective newsrooms and
digital properties, they will collaborate on premium sports news and
events coverage both online and on the air. Yahoo! Sports' popular
products will also be included in the NBC Sports Group's digital assets.
Key features of the alliance include:
- Editorial Depth: The combined talent roster of Yahoo! Sports and NBC Sports features a deep bench of award-winning reporters and commentators, such as NBC's Bob Costas and Mike Florio ; Yahoo! Sports' Dan Wetzel and Adrian Wojnarowski. Yahoo! Sports' renowned investigative reporting will be featured on NBC TV, giving fans multiple-platform delivery.
-
Original Video Programming Concepts: Yahoo! Sports and NBC
Sports will work together to develop original made-for-web video
programs that will appear on both Yahoo! Sports and NBCSports.com
featuring fan favorites from among the award-winning editorial teams'
rosters, including:
- NBC Sports host and Emmy Award-winning commentator Bob Costas : video sports news interviews and editorials
- Football Night in America's Tony Dungy & Rodney Harrison : video segments during NFL season
- Mike Florio of ProFootballTalk on NBCSports.com: daily, weekday NFL web show, Pro Football Talk Live
- Rivals on Recruiting: weekly college recruiting show with Rivals and NBC Sports talent.
- Live Streaming: Yahoo! Sports will link to and promote the NBC Sports Live Extra video player. Fans will be able to watch live streams of some of NBC's biggest events, starting with Sunday Night Football and NHL Game of the Week. Live content from NBC Sports Network will continue to be distributed through NBC Sports Live Extra on a TV Everywhere basis.
- Fantasy Sports : Yahoo! Sports, the leading fantasy platform, will become the exclusive fantasy game provider of NBC Sports' Rotoworld, the premiere fantasy news and information site. This will include Yahoo! Sports' fantasy experiences for football, baseball, hockey, soccer, College Bowl Pick'em and Tourney Pick'em.
- Rivals.com: The college sports destination will power recruiting and college sporting news for NBCSports.com and the NBC Sports Regional Networks.
- NBC Sports Regional Networks: The authentic, local sports properties will serveas Yahoo! Sports' preferred content provider in relevant markets, and integrate Yahoo! Sports' team pages, fantasy experts and sports talent.
- NBC's Alli Sports : Providing youth-focused, action-sports video and other content to Yahoo! Sports.
"Passionate fans need news and analysis about their favorite teams in
real time, and they want access to that information no matter where they
are. We're thrilled to combine Yahoo!'s fantasy offerings, product
innovation and editorial authority with NBC's broadcast coverage of live
sports events and award-winning on-air talent. We think our users will
love the result," said Ken Fuchs vice president of Yahoo! Global Media
and head of Yahoo! Sports and Games.
"The complementary nature of this partnership is unmatched in digital
sports media," said Mark Lazarus, Chairman, NBC Sports Group. "Through
our growing television and digital platforms, the Yahoo! Sports
partnership dramatically expands the digital reach of NBC Sports around
the biggest sporting events. We are committed to continually growing
this alliance for the benefit of both parties, our sports-property
partners, and, most importantly, sports fans."
Yahoo! Sports and NBC Sports will also provide scalable advertising
solutions to reach engaged audiences through distinctive opportunities
and sponsorships. The alliance will include the following sites: Yahoo!
Sports, the Rivals Network, NBCSports.com, NBC Sports Regional Networks,
Golf Channel.com, Rotoworld.com and Allisports.com. NBCSports.com will
continue to provide sports content for NBCNews.com.
About Yahoo!:
Yahoo! is focused on making the world's daily habits more inspiring and
entertaining. By creating highly personalized experiences for our users,
we keep people connected to what matters most to them, across devices
and around the world. In turn, we create value for advertisers by
connecting them with the audiences that build their businesses. Yahoo!
is headquartered in Sunnyvale, Calif., and has offices located
throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East
and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net)
or the company's blog (yodel.yahoo.com).
About NBC Sports Group :
When the Comcast- NBC Universal transaction was completed in January
2011, the sports assets of the two companies combined to form the NBC
Sports Group, which serves sports fans 24/7 with premier live events,
insightful studio shows, and compelling original programming. The sports
media company consists of a unique array of broadcast television, cable
television, radio and digital sports assets, including NBC Sports, NBC
Olympics, NBC Sports Network, Golf Channel, 11 NBC Sports Regional
Networks, NBC Sports Radio and all of their respective digital
properties. The NBC Sports Group possesses an unparalleled collection of
television rights agreements, partnering with some of the most
prestigious sports properties in the world; the International Olympic
Committee and United States Olympic Committee, NFL, NHL, PGA TOUR, PGA
of America, USGA, Churchill Downs, Premier League, MLS, Tour de France,
French Open, Formula One, IndyCar and many more.
Yahoo!
Nicol Addison, 310-463-3463
nicol@yahoo-inc.com
or
NBC
Chris Mccloskey, 212-664-5598
chris.mccloskey@nbcuni.com
Nicol Addison, 310-463-3463
nicol@yahoo-inc.com
or
NBC
Chris Mccloskey, 212-664-5598
chris.mccloskey@nbcuni.com
Source: Yahoo!
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