Introducing Livestand from Yahoo! – A Personalized Digital Newsstand for Tablets and Mobile Phones
Scalable Publishing Platform Will First Come to Life with Yahoo!’s Vast Digital Content Library
SUNNYVALE, CA – February 10, 2011 – Yahoo! Inc. (NASDAQ: YHOO) today announced Livestand from Yahoo!, a digital newsstand that continually offers new content to consumers, based on their interests. Launching first for tablets, Livestand from Yahoo! will enable publishers and advertisers to seamlessly distribute content across tablets and mobile phones in an experience that is elegant and personalized to the individual.
Designed to initially power Yahoo!’s vast digital content library – which includes Sports, News, Finance, Flickr, omg!, and the Yahoo! Contributor Network – Livestand from Yahoo! leverages Yahoo!’s strengths in content and personalization and re-imagines them into a new kind of experience for the rapidly growing tablet and mobile phone categories.
Livestand from Yahoo! offers consumers, publishers, and advertisers these benefits:
Cutting through the noise of the Web with personalized content:
• Selection of ever-changing content from a wide variety of sources.
• Content consumers want based on interests, time of day, and location.
• Intuitive touch interactions, beautiful design, and a singular focus on content.
Allowing publishers to reach audiences at scale with personalized content:
• Effortless set-up and usage.
• Social interactions enabled to further expand content reach.
Reimagining the digital canvas for advertisers:
• Targeting solutions across content and devices.
• Interactive canvas that brings magazine-style ads to the tablet.
• Combination of scale and hyper-personalization to reach and engage target audiences.
“Adoption of tablets and mobile phones is exploding, and digital media isn't keeping up. Consumers can't find the publications they buy off the newsstand, and publishers and advertisers can't reach the audiences they want to serve,” said Blake Irving, executive vice president and chief product officer for Yahoo!. “As the premier digital media company, we’re in a position to meet all of these needs. Livestand is an immersive environment that provides a dynamic and personalized experience for consumers, and a pipeline of fresh and active content for publishers and advertisers.”
Livestand from Yahoo! is slated to be available to consumers as iPad and Android tablet applications in the first half of 2011, and as a scalable platform for publishers and advertisers. Mobile phone and browser experiences will follow, as Yahoo! delivers purpose-built experiences across a variety of mobile Web entry points.
Yahoo! (NASDAQ: YHOO) is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science, Art, and Scale. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com
) or the company's blog, Yodel Anecdotal (yodel.yahoo.com
This press release contains forward-looking statements (including without limitation the quotations from management) that involve risks and uncertainties concerning Yahoo!'s strategic and operational plans for the Livestand from Yahoo! application and other services as well as Yahoo!’s expectations regarding its functionality, its availability (including without limitation its availability on various devices and platforms), its key benefits, and its audience and role in the industry. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties. The potential risks and uncertainties include, among others, the possibilities that the expected or planned development of applications might be delayed or limited, might not ultimately be implemented, or if implemented might not be successful; that consumers, publishers or advertisers might not utilize the new and expanded service offerings or might prefer rival products or services; and that the anticipated benefits to Yahoo! and its consumers, publishers and advertisers might not be realized. More information about potential factors that could affect Yahoo!'s business and financial results is included under the captions, "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in the Company's Annual Report on Form 10-K for the year ended December 31, 2009, as amended, and Quarterly Report on Form 10-Q for the quarter ended September 30, 2010, which are on file with the SEC and available at the SEC's website at www.sec.gov.
Yahoo!, Livestand, omg! and Flickr are the trademarks and/or registered trademarks of Yahoo! Inc. All other names are the trademarks and/or registered trademarks of their respective owners.
Yahoo! Corporate Communications
+41 21 831 5289